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Plain-English guides for Whatnot sellers
Fees, payouts, taxes, show strategy, and reading your numbers.
The best time to sell on Whatnot differs by category, up to 7x. Here is how to find yours.
Sellers report Pokemon peaks near 11 PM Eastern, women's fashion mid-morning, and gold and silver all day. Your earnings CSV says when your buyers spend. Here is how to read it.
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What shipping really costs a Whatnot seller, and where it hides in the earnings CSV
Label weights, bundling, giveaway postage and processing on shipping: sellers report all four as surprises. The weekly earnings report records every one of them.…
$1 starts on Whatnot: the math for small rooms
A $1 start is the most repeated seller complaint on Reddit and the most repeated seller tip. Both are right. Here is the arithmetic…
Label your Whatnot listings like you will analyze them later (because you will)
If you ever want to know which brands, sizes, shows or sources make you money, the labels you type today decide whether you can…
Auction vs Buy It Now on Whatnot: which format earns more per order, and how to check
$1 starts fill the room, buy it now fills the cart. The Whatnot earnings CSV labels every order by format, so you can see…
Do Whatnot giveaways pay off? How to measure giveaway ROI from your earnings CSV
Giveaways are a marketing spend. The Whatnot earnings report records every one, and every purchase the winner makes afterward. Here is how to see…
Whatnot show performance: judge every livestream by revenue per hour, not revenue per show
A four-hour show that grosses $1,800 beat a six-hour show that grossed $2,000. Here is how to compare Whatnot livestreams head to head from…
Whatnot VIP buyers and red flags: how to track who makes your shows (and who costs you)
A handful of Whatnot buyers produce most of your revenue. Here is how to find them in the earnings CSV, keep notes on them,…
The best time to go live on Whatnot depends on where your buyers live
Your Whatnot earnings CSV records a state for every order. Add up where the money comes from, line it up against the clock, and…