The blog
Plain-English guides for Whatnot sellers
Fees, payouts, taxes, show strategy, and reading your numbers.
Auction vs Buy It Now on Whatnot: which format earns more per order, and how to check
$1 starts fill the room, buy it now fills the cart. The Whatnot earnings CSV labels every order by format, so you can see which one actually pays in your shop.
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Do Whatnot giveaways pay off? How to measure giveaway ROI from your earnings CSV
Giveaways are a marketing spend. The Whatnot earnings report records every one, and every purchase the winner makes afterward. Here is how to see…
Whatnot show performance: judge every livestream by revenue per hour, not revenue per show
A four-hour show that grosses $1,800 beat a six-hour show that grossed $2,000. Here is how to compare Whatnot livestreams head to head from…
What two years of Whatnot earnings reports can tell you about shows, regulars, and giveaways
Two years of weekly Whatnot earnings reports, as sample data: when to go live, who actually buys, and whether giveaways pay.
Whatnot VIP buyers and red flags: how to track who makes your shows (and who costs you)
A handful of Whatnot buyers produce most of your revenue. Here is how to find them in the earnings CSV, keep notes on them,…
Why TRANSACTION_AMOUNT is not your revenue (and what to use instead)
The most important column in your Whatnot CSV is the easiest one to misread. Here is what it really is and how to fix…
The best time to go live on Whatnot depends on where your buyers live
Your Whatnot earnings CSV records a state for every order. Add up where the money comes from, line it up against the clock, and…
Whatnot taxes: what your Schedule C needs from your earnings CSV
If you sell on Whatnot as a sole proprietor or single-member LLC, your profit goes on Schedule C. Here is which CSV columns feed…
Whatnot fees explained (2026): what the 8% and the 2.9% actually apply to
Whatnot's fees are simple to state and easy to get wrong. Here is exactly what each one is charged on, with worked examples.