The blog
Plain-English guides for Whatnot sellers
Fees, payouts, taxes, show strategy, and reading your numbers.
What two years of Whatnot earnings reports can tell you about shows, regulars, and giveaways
Two years of weekly Whatnot earnings reports, as sample data: when to go live, who actually buys, and whether giveaways pay.
Why TRANSACTION_AMOUNT is not your revenue (and what to use instead)
The most important column in your Whatnot CSV is the easiest one to misread. Here is what it really is and how to fix…
Whatnot taxes: what your Schedule C needs from your earnings CSV
If you sell on Whatnot as a sole proprietor or single-member LLC, your profit goes on Schedule C. Here is which CSV columns feed…
Whatnot fees explained (2026): what the 8% and the 2.9% actually apply to
Whatnot's fees are simple to state and easy to get wrong. Here is exactly what each one is charged on, with worked examples.
How to read your Whatnot earnings CSV (every column, in plain English)
Whatnot's weekly earnings report has 34 columns, and every one is useful once you know what it holds. Here is what each one means,…